Jenny leads brand design initiatives for the $530MM global tech company. Recently, she’s revised the company’s brand architecture, designed identities for branded products and services, and developed an online style guide for Shutterstock’s employees and vendors.
Jenny also art directs and supervises junior team members on marketing design projects. These projects range from email and landing page designs, event collateral, to specialty direct mail pieces for corporate and agency clients.
Brand identity system for SailPoint, an Austin, TX based cybersecurity company. SailPoint’s focus on identity access management, “The Power of Identity,” inspired a bold and geometric visual system.
Deliverables for this project included visual system, brand guidelines, and website design.
Designed at DeSantis Briendel
Brand identity and visual system for Eleanor’s Legacy, a non-profit that supports democratic candidates across New York state. The bold, message-driven brand was inspired by the female leaders that the organization supports.
Eleanor’s Legacy launched its brand identity at it’s annual luncheon in New York. Hillary Clinton, a supporter of the organization, was the headline speaker.
Designed at DeSantis Breindel.
Brand identity and packaging design for Suncoat Beauty, the pioneer of non-toxic, water-based nail polish. Suncoat was founded by an organic chemist whose five-year old daughter wanted to paint her nails. The brand fuses nature, technology and beauty to create a fresh visual system that appeals to both moms and their daughters. Deliverables for this project included identity design and visual system concepts.
Designed at Territory Brands (now Souter Partners)
Corporate identity system redesign for AACSB, the leading professional services organization for business education. The design system is based on connections and represents this concept through custom iconography, a ‘connection pattern’ motif, and photographs of students and professionals working together. Deliverables for this project included a refined brand architecture, a suite of new identities, and a fresh visual system executed across the organization’s website, events app and marketing materials.
Designed at DeSantisBreindel
Brand identity and website for professional organizing and interior design business, Spacelift.
Deliverables for this project included brand identity, sales collateral and website design.
Brand identity, primary and secondary packaging for beauty brand, NUDESTIX. NUDESTIX is a collection of easy-to-use makeup crayons geared towards millennial women.