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Flatout Flawless

Project: Branding and packaging concepts for Flatout Flawless
Firm: Territory Brands (now Souter Partners)

Flatout Flawless is a Florida-based boutique beauty company. Their identity and visual system is inspired by the urban girl. It's boldness helps the company stand out in the Southern market.

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 The visual system is anchored by a set of custom drawn parenthesis, which serve as a holding shape for photography and product.

The visual system is anchored by a set of custom drawn parenthesis, which serve as a holding shape for photography and product.

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