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RWJF

2015 Visual Design
Credits: DeSantis Breindel

The Robert Wood Johnson Foundation (RWJF) is the nation’s largest philanthropy dedicated solely to health. Each year, RWJF honors and elevates U.S. communities that are making great strides in their journey to better health and well-being. This annual program is called the 'Culture of Health Prize.' 

I worked with the foundation to develop a visual system for the prize program. This system reinvents existing brand elements from RWJF corporate, and adds a new color palette, font, and layout structure applied to posters, postcards and social media assets.